Something a friend of mine was talking about made me think about this:
If social constructionists believe that a personality is not stable and fixed, what explanation is there for an addictive personality?
After thinking about it, positioning believes that we shouldn't talk about people as personalities, as it really blames people's behaviour on the set of characteristics they have in their personality.
Thinking in terms of positioning an addictive personality would not exist because people are different in the positions they occupy. This means that someone who may be addicted has the opportunity to change themselves.
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